Just three weeks after its theatrical run, the social drama Paradha, starring Anupama Parameswaran, Darshana Rajendran, and Sangeetha, has premiered on Prime Video. The film, which opened to mixed reviews and struggled at the box office, is now available for streaming in Telugu and Malayalam with English subtitles, offering a wider audience the chance to experience its nuanced narrative.
Directed by Praveen Kandregula of Cinema Bandi fame, Paradha tackles socially relevant themes and features a strong ensemble cast, including Gautham Menon and Rajendra Prasad in key roles. Despite its limited commercial success in theaters, the transition to OTT is expected to help the film find its footing among viewers who appreciate thought-provoking, character-driven stories.
The movie had previously garnered attention when Anupama Parameswaran pointed out that female-centric films are often scrutinized more heavily than others—a statement that sparked conversations about representation and bias in the industry. This digital release may allow Paradha to be judged on its own merits, beyond the box office metrics.
Produced by Sreenivasulu P, Vijay Donkada, and Sridhar Makkuva, with a soundtrack by Gopi Sundar, Paradha joins the growing list of regional films leveraging digital platforms to reach audiences directly. Its availability on Prime Video offers a renewed opportunity for the film to connect with viewers who value meaningful storytelling and powerful performances.